Soft Matte Primer
Soft Matte Primer
Transformative primer prepares skin for makeup application while helping control the appearance of shine.
Soft Matte Primer
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Transformative primer prepares skin for makeup application while helping control the appearance of shine.
MATTE IN ITS PRIME
Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish. It instantly fills in uneven, textured skin and prepares it for smooth foundation application, while maintaining makeup wear and controlling the appearance of shine. Featuring NARS’ exclusive Climate Balancing Technology to help retain hydration in dry climates and absorb excess moisture in humid ones, and prevents excess sweat and sebum from breaking down makeup.
DETAILS:
- Non-acnegenic; won’t clog pores
- Dermatologist tested
- Innovative formula features a transformative water-gel texture that glides over skin, then dries to a velvety, soft matte finish.
- Instantly fills uneven, textured skin to create a smooth surface for foundation application.
- Balances the complexion in any climate to maintain makeup wear.
CLIMATE BALANCING TECHNOLOGY A dual-action system that adjusts to its environment by retaining hydration in dry climates and absorbing excess moisture in humid ones, and prevents excess sweat and sebum from breaking down makeup. OPTIMAL DIFFUSION POWDER Maximizes light diffusion for a soft-focus effect that helps blur imperfections. Also in Soft Matte Complete Concealer and Soft Matte Complete Foundation. ANTI-OXIDATION COMPLEX Helps control the appearance of excess sebum to prevent shades from shifting due to oxidation.
- Smooth a small amount over the entire face prior to makeup application to even skin’s surface and extend foundation’s wear.
- Can be worn alone to create a smooth complexion with a soft-matte finish.
- Not for use on eyelids.
LIGHT REFLECTING ROUTINE
See your skin in its best light with a lineup of illuminating essentials.
1 PREPARE & PRIME
Smooth skin’s surface and extend makeup’s wear with a selection of primers that target shine, pores, signs of fatigue, and more.
SHOP PRIMER
2 MATCH & BLEND
Perfect your look with sheer-to-full coverage foundations, applying with fingertips for a natural-looking finish.
SHOP FOUNDATION
3 CORRECT & PERFECT
Conceal imperfections, including undereye circles, blemishes, and dark spots, with high-performance formulas.
SHOP CONCEALER
4 SET & FINISH
Lock your makeup in place all day and add dimension with loose and pressed powders.
SHOP SETTING POWDERTHE ULTIMATE LINEUP
1
SOFT MATTE
PRIMER
Prepare skin for makeup
application while helping
control the appearance of shine.
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2
SOFT MATTE COMPLETE
FOUNDATION
Apply for medium-to-full
coverage with a smooth,
mattified, second-skin look.
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3
SOFT MATTE COMPLETE
CONCEALER
Conceal dark spots, undereye
circles, redness, and breakouts
with a soft-focus matte effect.
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4
SOFT MATTE ADVANCED
PERFECTING
POWDER
Blur imperfections and set makeup
for 24 hours of true-color wear.
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